Website Development

Carly & Jo

An all-online retailer supporting local, independent makers and creators in the UK. Providing a new selling platform for artisans to reach a whole new potential.

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Carly and Jo website displayed on MacBook and iPhone

Overview and brief

Carly & Jo approached Devign Studios looking for a unique, modern and easy to use e-commerce website that would further support their growing business. They required a website that would showcase the artists and creators in full form and supported their sales online.

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Ossett Massage Therapy website displayed across multiple mobile screens

The challenge

Developing a scalable E-Commerce solution that would grow with the business

Carly and Jo required a solution that would allow the businesses E-Commerce foundation to be scalable allowing the company to enhance the product offerings as more creators come on board.

We were tasked with:

  • Developing an E-Commerce store that could easily cater for future growth.
  • Designing a simple user-friendly website for any type of user.
  • Showcase individual creators products for optimum sales.
Carly and Jo website displayed on a mobile device
Carly nd Jo website displayed on a an iPad

What we did

A bespoke and easy to maintain E-Commerce platform

The bespoke approach to the new website build ensured that any and all aspects of content management, product updates and order processing would be entirely manageable in-house. Utilising WordPress and WooCommerce as a core framework, we developed a solution which allows for product consistency, ease of upload and the ability to make changes to the website commerce functionality if required.

How we did it

Website Design & Interactive Prototyping

We created an overview mockup on Carly & Jo’s E-Commerce website, which provided us with the best customer experience front end. This also meant with the various products on offer, we could designate and tailor certain areas in the design to ensure the user can find their desired products and information with a maximum of two clicks.

After a single round of revisions, the interactive prototype was refined and ready to be developed.

Website Development

We used WordPress and WooCommerce frameworks to develop Carly & Jo and to assist with the maintenance of the site whilst retaining the ability to develop flexibly. The popular CMS allowed us to develop a truly extensive platform that catered to Carly & Jo’s requirements whilst speeding up the development process and reducing overall project cost.

Launch and results

Carly and Jo saw an incredible response following the launch of the new online platform, with reach on a global scale. Carly and Jo have since been noticed by a national newspaper and approached to appear in their Christmas magazine featuring three key products. A campaign that would put the business in-front of 650,000 households throughout the Christmas season.

Their new website, partnered with their amazing products allowed them to achieve success in a very short amount of time.

What they say

Carly & Jo Branding Heart

Carly & Jo

Kelly Hale

For anyone who is looking for a Web Developer, no matter what their Industry, Devign Studios are the best around.

From the initial phone call, all the way through to the completed build, I couldn't have asked for anything more. There were no awkward hurdles, they didn't try to baffle me with jargon I wouldn't understand or feel out of my depth with.

I explained exactly what I wanted in one phone conversation, and reiterated the entire tone and ethos of my business during a follow-up conference call 72 hours later. The build was completed within 3 weeks and I'm still blown away with the results.

It was everything I asked for, and more.

Ashley and Adam are 2 of the most talented people I have ever met, and they also made everything look effortless too. There is no huge ego, only pure talent and a desire to be the best in their field. For me, they are already there.

I don't know if it's because of the straight-talking Yorkshire approach, or the fact that these young men have a confidence and professionalism beyond their years, or the fact that they understood my long term goals with ease. I suspect it's all 3 factors.

Carly & Jo is my second independently owned company.

Whatever I do next, whether there is another 20 branches of the same tree that bears my name.

I know that Devign Studios will be right beside me every step of the way.

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