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Uncover Northampton

Northampton Information Architecture

The Brief

We recently collaborated with Pavement Creative on the development of an exceptional website for Northampton’s comprehensive project aimed at promoting and heightening awareness of the town. Our team was responsible for delivering the technical development of the website, ensuring that it met the project’s objectives of showcasing Northampton’s diverse range of businesses and support for inward investment and growth.

Northampton Information Architecture Northampton Website Information Archicture Northampton Website Development Northampton Aerial Shot

Our objective

Our primary objective was to create a solid foundation that would allow us to expand and promote Northampton town’s offerings. With this in mind, we worked closely with Pavement Creative to develop a website that would serve as a powerful tool in achieving this goal.

We placed a strong emphasis on user experience and functionality, ensuring that the website would effectively showcase what Northampton has to offer.

Our involvement in the project included providing support in site mapping and wireframing, which helped the creative team to conceptualise and design the website. Once the design was finalised, we developed the website around the brand and design, ensuring that it would effectively communicate their message to its users.

What we achieved

We are proud to say that this comprehensive project was successfully launched in early 2023. We believe that the new website and brand will play a vital role in Northampton’s continued efforts for inward investment and growth. Through our collaboration with Pavement Creative and our focus on user experience and functionality, we’re confident that we’ve achieved this goal, and we look forward to seeing the positive impact it will have on the town.

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