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SMUK microsite development

SM UK Website

The Brief

Take on the challenge of designing and developing a fresh, modern website for SM UK. Our goal was to create an improved user experience that would be both easy to use and visually appealing. To achieve this, we worked closely with SM UK to understand their needs and goals, and developed a user-friendly interface that made it easy for visitors to navigate the site and find the information they needed.

In addition to creating a great user experience, we needed to make the site easy to maintain and scalable for their future growth.

SM UK Website SM UK Website SM UK Website SM UK Website

Our objective

Provide SM UK with a complete website overhaul. Our focus was on enhancing the customer experience and improving the enquiry process, while also making it easy for SM UK to maintain and grow their website. To achieve this, we split the site into three distinct areas, each with its own subsite catering to the specific requirements of each customer. We also simplified the enquiry process with a simple form that captures all the relevant information based on the customer’s needs.

With the implementation of WordPress’s multi-site functionality, SM UK now has the flexibility to manage all their sites from a single CMS login, which saves them time and effort. We wanted the new website design to undoubtedly take SM UK’s offerings to the next level, providing an improved user experience, and making it easier for both their current and new customers to navigate the site.

What we achieved

We were thrilled to see the immediate impact of the website redesign we did for SM UK. Our team worked tirelessly to create a website that was user-friendly and focused on converting leads. The results speak for themselves: within just a month of launch, there was a significant increase in both search performance and lead generation.


Over the following three months, this trend continued, and we saw an even higher volume of high-quality leads than ever before. It’s incredibly rewarding to see our work have such a positive impact on SM UK’s business, and we look forward to seeing their success continue.

Devign have been a pleasure to work with in the launch of our new website. Our old site was outdated, clunky and had too much information. We approached Devign with a basic idea of how what we needed our website to do, and together we were able to put together a brand new site which was modern, easy to use, and is a great platform for showcasing what we do.

Training and after-sales service has been great, with any teething issues sorted quickly and effectively. We have also seen an increase in traffic, interaction and enquiries in the first couple of months since launch. Would have no hesitation in recommending Devign Studios to a company looking to invest in a new website.

–  Marketing Manager

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