Website Development

S MacDonald Commercial Services

SM UK is one of the UK’s leading auto electrical installation companies. Driving commercial vehicle safety with services dedicated to making commercial fleets safer and more efficient without unnecessary costs.

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SM UK Homepage on a MacBook Pro

Overview and brief

SM UK required a new and updated website design to enhance their current offerings alongside an enhanced UI and UX. The main purpose was to help a simplified flow for their existing and new customers. Quickly directing customers to right areas across the site. SM UK also required a new website that they could maintain in house and correlate with their growth moving forward.

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SM UK Workshop Van Services displayed on a 2021 iMac

The challenge

Improve the overall customer experience

SM UK had an existing website which made the enquiry process quite difficult for the user to follow. Our job was to increase their conversion rate through a streamlined funnel without losing the important information that their customer requires.

Due to the nature of the industry and the fact that SM UK’s products and services were so vast. It was quite easy to get lost during navigation. We created a new navigation system for customers to find exactly what they were looking for within 2 clicks.

SM UK Request a callback displayed on an iPad Pro
SM UK Van Conversions

What we did

UX Overhaul

We crafted a journey that made it easy for SM UK’s customers to find the information they're looking for. We split the website into three distinct sites, and used subsites to ensure information was available specifically to the requirements of each customer. Having an individual site for the main business and secondary sites to house information based specifically around their offerings.

In addition to separating the sites, we had to ensure that we simplified the process of enquiring. On each page there is now a simple way to enquire, which automatically captures the relevant information based on customers requirements. A simple click and form fill out is now all that is required for the customer to enquire and SM UK to have a better understanding of their customers needs.

Above all else, we have implemented WordPress’s multi-site functionality. This means SM UK can utilise the flexibility of WordPress, have multiple websites and be able to maintain everything from a single CMS login.

Launch and results

Within a month after launch, SM UK has seen an increase in not only search performance, but also the quantity and quality of leads through the website. Over the course of a three month period, this further increased with more quality lead enquiries through the website than any previous month.

What they say

S MacDonald Commercial Services

Richard Kay

Devign have been a pleasure to work with in the launch of our new website.

Our old site was outdated, clunky and had too much information.

We approached Devign with a basic idea of how what we needed our website to do, and together we were able to put together a brand new site which was modern, easy to use, and is a great platform for showcasing what we do.

Training and after-sales service has been great, with any teething issues sorted quickly and effectively.

We have also seen an increase in traffic, interaction and enquiries in the first couple of months since launch.

Would have no hesitation in recommending Devign Studios to a company looking to invest in a new website.

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