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AEFM International

AEFM Composition Cards

The Brief

AEFM International, a fitness talent agency, wanted a new website that would improve engagement, provide a seamless and enjoyable experience for its users, and offer solutions for its unique business model.

AEFM Information Architecture AEFM Composition Cards AEFM Website AEFM Website

Our objective

Our objective was to create a new website that would engage AEFM’s audience and make it easy for them to get in touch while also addressing their specific needs. We aimed to develop a bespoke, one-of-a-kind talent mainboard that showcased each model’s professional portfolio and assets and a flexible and functional shortlisting system that simplified the process of submitting casting requests for fitness professionals.

What we achieved

Working closely with AEFM International, we created a new website that reflected their brand identity, provided the required technical functionality, and highlighted their talented models. Our design focused on encouraging clicks and providing a simple and seamless user experience.

The bespoke talent mainboard and shortlisting system were integrated into the website to provide AEFM with the tools to showcase their models and facilitate the casting process. Additionally, we developed a bespoke autoresponder tool that streamlines internal processes for aspiring fitness professionals.

Since its launch, the new website has positively impacted engagement and overall user experience. AEFM International’s users now have a seamless and enjoyable experience, and the business can better showcase its models and provide its services to casting directors across Australia.

From day one, whatever apprehension I had soon disappeared and was replaced with total confidence. In all my years of dealing with large conglomerates at senior levels, I have never dealt with such a professional team, in any capacity, whatsoever.

At every stage I have been kept up to speed with my project. There were weekly meetings conducted and I was given daily updates on the work they completed. They are prompt, courteous, technically proficient and creative.

I seldom make recommendations, but on this occasion I have no hesitation in saying that whoever you are, whatever sized project you may have, Devign Studios are the right team for the job and I hope you are lucky enough to work with them.

– Owner & Founder

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