Website Development

The City Cleaners

The City Cleaners are a local, established carpet and upholstery cleaning company serving customers throughout West Yorkshire and the surrounding areas. Providing professional in-situ cleaning services for domestic and commercial customers.

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The City Cleaners website

Overview and brief

The City Cleaners required support creating a new website that would refresh the look of the company image whilst increasing search performance and maintaining a simple to use CMS.

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The City Cleaners website displayed on a MacBook Pro

The challenge

Create a modern, yet functional design experience

The main pain point The City Cleaners faced with their existing website was the inability to regularly create fresh content for their target audience. The City Cleaners required a sophisticated website that would assist in future opportunities for growth.

To ensure that the website performed, The City Cleaners also required technical Search Engine Optimisation services throughout the build to ensure that performance, accessibility and search engine optimisation of the website was compliant with standards and best practices.

The City Cleaners website displayed on a mobile device
The City Cleaners website displayed on a an iPad

What we did

Design a carefully balanced website, with a simple to use CMS

We set about creating a balanced website design that clearly communicated who The City Cleaner are whilst enabling customers to find the expert services they provide. We set out creating a streamlined user journey to ensure that the new website was user-friendly, seamlessly guiding visitors through the website.

As usability was important for The City Cleaners we used WordPress to create the new website, the popular CMS allowed us to develop a bespoke website, whilst retaining the ability to edit content in house and add new pages in a very simple and efficient way.

The project saw us assist with;

  • Creating a brand new and unique website design
  • Develop a bespoke website with a simple to use CMS
  • Technical SEO optimisation across a wide-variety of devices
  • Feature accessible, keyword rich SEO landing pages
  • Integration with HubSpot to enable lead-capture and management

How we did it


In order to successfully deliver the engaging experience it was important to provide more opportunities for visitors to learn about The City Cleaners. This foundation started with wireframing, targeting the user type individually and creating a specific journey.

Design & Interactive Prototyping

The new website was based around a more modern look and feel, we started by creating mockups of the individual pages to showcase a new look, before adding in interactive components to demonstrate how little elements would function throughout the site.

The website design enabled The City Cleaners to see a visual interpretation of a new website - prior to any development

Website Development

We used WordPress as the framework for The City Cleaners new website, a feature-rich developer-friendly foundation allowed us to deliver a precise solution. Whilst retaining a user friendly dashboard for regular content edits internally.

We created a visual bespoke page builder with interconnecting components, this approach enabled us to create a functional design for The City Cleaners. Each component was created to fluently work with another, allowing a new layout, page or post to be created without affecting the design. Providing a scalable growth solution for The City Cleaners.

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