Website Development

Matthew J Magic

Engaging contemporary magician, variety entertainer and global award-winning magician Matthew J Magic.

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Overview and brief

Matthew J Magic required help redesigning a website that captures his audience just as much as his performances do. The website needed to be built from the ground up and be fully optimised for search engine results.

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Matthew J Magic displayed on MacBook Pro and iPhone
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The challenge

A website to reflect a unique personality

The main objective Matt wanted to achieve was a website that truly reflected him as a magician and a variety entertainer. Taking users on a journey through the website whilst providing engagement on every page.

Matthew J Magic intrinsic mockup on iPhone
Matthew J Magic intrinsic mockup on iPad

What we did

A varied, yet compelling design

We created a website design that would engage with Matt’s audience, with lots of ideas from two creative parties, we came up with an initial design concept to base the entire website around.

Piecing together additional tweaks and ideas that would be taken into the development phase. These additional components would ensure that Matt stood out from the crowd with a unique website.

How we did it

Website Design

An initial conceptual design highlighted key focal points to target throughout the rest of the website. Introducing subtle elements associated with Matt to really bring out his character.

Website Development

We provided Matt with bespoke, templated website development utilizing WordPress for the framework. We custom built Matt a number of recyclable pages that could house content across his range of services.

Launch and results

Matt’s website launch was a success throughout it’s initial launch period, based on Google Analytics results we saw 40.38% increase in users to the site alongside a 119.91% increase in page views over an 8 week period.

What they say

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Matthew J Magic

Matthew Cope

I've always taken on most things myself, including spending hours learning how to build my own websites and building them on my own, partially due to the cost and partially due to the worry of trusting someone else with the massively important image and representation of my business.

Anyone with a business will have listened to hundreds of (for want of a better word) chancers waxing lyrical about what an amazing job they will make of your website and how paying them x, y and z will improve your SEO and convert more sales. All the while quoting technical sounding jargon at you but it's all stuff you've heard before or read in a blog so you see right through it.


There was no false pretence of some form of mythical world I would never understand, quite the opposite. They took what I knew about websites, listened to it and explained exactly what they proposed to do in ways I could understand with no patronising element and certainly no ambiguity. I know from experience that other organisations often do the latter so they can move the goalposts further down the line when they haven't delivered.

Devign's proposal was very clear with additional ideas and quirky tweaks and additions for the site that I would never have thought of or that through our collaborative sessions we created together. The pricing options were also very clear and extremely fair whilst representing the value of what they were going to create for me. They even fully SEO optimised the site from the ground up for a small additional fee which again was very fair and unlike other companies, properly reflects the actual amount of work involved.

The collaborative process of the build was a breeze and we had several discovery and creative sessions together and none of my updates and edits were ever too much for the boys, they always went above and beyond.

I'm really pleased with the final result and the "back end" of the site is so easy to use for me to add things like new testimonials, pictures, videos, events and blog posts then they automatically appear in the right places all over my site. I believe that even if I'd never used Wordpress (the website building tool) before, the tuition the boys gave me on how to do it all would mean that I wouldn't have a problem at all.

I'd recommend Devign Studios unreservedly for their fantastic quality, work ethic and value for money.

Thanks again for a great experience,

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